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The quick-service brand made its Facebook page the hub of an integrated campaign that also featured TV spots inviting people to visit the page to learn more about taking back lunch. It not only took down the offending image but it also published a statement apologising for the campaign. We expected a strong return, and ultimately feel good about the return. AD AGE Creativity LookBook Datacenter Resources Events Careers On Campus Site by AREA 17 . I'd rather eat tamales than your disgusting food," Damian Bracho commented.The image of a McBurrito, a sort of scrambled egg in a tortilla wrap, accompanied by the slogan "Tamales are a thing from the past", was soon removed from the company's Facebook page. The campaigns return was up to four times the companys initial investment. Dylan L. Accessibility links Skip to content Accessibility Help BBC iD Notifications BBC navigation Home Home News News Sport Weather Shop Earth Travel Capital iPlayer Culture Autos Future TV Radio CBBC CBeebies Food iWonder Bitesize Travel Music Earth Arts Make It Digital Taster Nature Local Tomorrow's World Menu Search Search the BBC Search the BBC . Taylr J. Its a modern version of their former consumer-calling of You Deserve a Break Today, says Robin Avni, senior ethnographic analyst at The Hartman Group. Facebook examined McDonalds efforts more closely than it has any previous campaign, says Steve Governale, vertical director of QSR for Facebook. from Sherwood Park, AB “Is the McRib coming back?” expand Read answer . Read about our approach to external linking. CBSNews.com Site Map Help Contact Us CBS Bios Careers CBSi Careers Internships Development Programs CBS Interactive Privacy Policy Ad Choice Terms of Use Mobile User Agreement About CBS Advertise Closed Captioning CBS News Store Follow Us Facebook Twitter RSS Email Newsletters YouTube CBS News Radio CBS Local CBS News Search Copyright 2018 CBS Interactive Inc.All rights reserved.. Schultz - 10 hours ago Ad Execs With Military Experience Help Create App for Veterans By Lindsay Stein - 11 hours ago CES 2018: Hypes and Gripes Ahead of Tech's Big Show By Megan Graham - 3 days ago Tuesday Wake-Up Call: The End of a Facebook Experiment. All of the posts that had messaging specific to this campaign were promoted, Johnson says. Tess C. from Edmonton, AB “Do you have any plans for a vegan burger patty” expand Read answer . THAT DIDNT GO AS PLANNED Lets go home and try again. Hannah C. Connect Sign up Log in 2 FREE Issues Of Forbes . from Newmarket, ON “What products contain sunflower oil” expand Read answer . A custom experimental design was used to isolate the impact of Facebook in relation to other McDonalds media running at the same time. from Brampton, ON “Will the mcvegan come to Canada” expand Read answer . Our platform is great in targeting the most specific of audiences.. Its the deepest level of research we've done to date to get client-side data to prove out that we drove incremental sales.. Viveca S.. The messaging works well in tandem with their updated and redecorated venues. Brady R. Police reveal theory behind sports reporter's disappearance Frigid temps move in as winter blast's death toll rises Golden Globes red carpet 2018 Top Trump adviser "escorted" out after interview, CNN says Woman dies of flesh-eating bacteria from oysters Oprah gives stirring speech accepting Cecil B. Jason A. You may unsubscribe at any time. from Barrie, ON “Are McDonalds French Fries Gluten Free” expand Read answer . The page cannot be found The page may have been removed, had its name changed, or is just temporarily unavailable 5a02188284
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